Can branded merchandise help save lives? Actually, yes.
The American Red Cross teamed up with Peanuts to create this tee, which is helping drive blood donations.

The catch? People can only get the T-shirt if they donate blood to the Red Cross between April 1 and April 23. With the help of social media platforms, engagement is turning into meaningful action.

One TikTok user commented, “They’re finally realizing we will do anything for merch.”

Blood donations have risen by more than 40% compared to the week before the “Peanuts” partnership, said Darren Irby, Executive Director of National Brand Partnerships at the American Red Cross.

We love seeing the power of promo in action! By investing in branded merchandise, you can strengthen your brand identity, engage with your community, and make a positive impact in the world. Let’s work together to create something that not only looks great, but also makes a difference in the world.